Watch the official trailer for Yossi Ghinsberg's bio movie starring Daniel Radcliffe. Jungle will premiere at the Melbourne Film Festival later this year!
Posts by cmiadmin
Whether it be Brexit, terrorism or a tumultous general election - the UK seems to be a crucible for many of the global forces that threaten to overturn the status quo. To get a better sense of what all that might mean for 21st century companies - I caught up with David Mattin in London. David is the Head of Trends & Insights at TrendWatching. Previously a writer at The Times, David’s work has appeared everywhere from Fast Company to the Guardian to Google Think Quarterly. We spoke about his latest research on ‘truthful consumerism’ and how leaders can try and navigate a time of such rapid, and unpredictable change.
1. Get Rid of Pleasantries
– There is no need to talk about the weather, how grateful you are to be there, to apologize, or reintroduce yourself. You only have a few seconds to grab their attention so start with a question or jump into your content.
2. Make it Conversational
– Act like you are speaking to one person. Make it conversational. Ask questions. If it is a small group you might create dialogue, with a large audience ask questions and give a pause for people to think about the question. Keep them engaged in the conversation.
3. Tell Stories
– People love stories. Stories inspire, stories motivate—stories evoke emotion in people that causes them to respond, to take action, to adopt your ideas, and buy your products. Robert McKee put it well when he said, “Storytelling is the most powerful way to put ideas into the world today.”
4. Use the Rule of Three
– People remember things in threes. We grew up watching the three amigos, the three musketeers, and now watch NBC, ABC, CBS, or the NFL, NBA, or MLB. Get the point? We are trained to learn in threes. So if you have three points, three features to your products, three reasons to implement this new policy – people will remember.
– Too many people try to wing it and it never comes across as powerful as it should. A little bit of rehearsal is not for you to memorize a script and sound robotic – it is so that it naturally comes out and you say things in the way that you want to.
Chris Van Noy is a thought leader in the media industry. He previously ran strategy for the global content infrastructure business known as Akamai, and over the last 12 years, has sourced, negotiated and closed high level media and technology deals and partnerships for companies such as NBC Universal, Hulu, ESPN, ABCNews, Microsoft, 24/7 Real Media and Disney. Over breakfast in NYC, I did my best to gain a crash course in the new economics of attention, and the secret infrastructure that makes today’s streaming platforms possible.
Ted Persson is one of the most interesting and creative thinkers in the Nordic tech scene. Currently a Design Partner with Swedish private equity group, EQT, he previously founded digital agency Great Works, as well as Our/Vodka, a global vodka made by local people in cities around the world run by Pernod Ricard. We met a few years back while I was working on the board of his agency’s parent company, the North Alliance. Reconnecting in Stockholm, we talked about the secrets of Swedish startup success, how brands are changing the way they think about data, and the broader impact of AI on the creative professional.
Juan Senor is somewhat of an international man of mystery. We met in Guayaquil in Ecuador, but it was in the more salubrious settings of the Oxford and Cambridge Club in London that we re-connected most recently. A former foreign affairs reporter and business program host, conversant in six languages, and a partner in a consulting firm that helps newspapers reinvent themselves, Juan had just returned from an expedition in Antartica to study climate change. An appropriate context, perhaps, for our discussion about what the ailing print media industry might do to also save itself.