Did you know that every conscious decision that has ever been made has been made at least twice?
As humans - the first thing we do, before choosing to take an action, is to visualize ourselves completing that action. We take the time for a hypothetical run through in our minds eye. And only once we can see ourselves doing something, do we then actually choose to move forward with that action.
This means that if you want more people to take action, then your ability to have them see themselves taking that action, prior to you inviting them to take that action, will enhance their choosing to respond positively to the ask.
We are talking about allowing others to paint pictures in their own minds and insert these images into their memory. This is content creation for the human mind.
Watch Phil discuss this idea at a recent event:
Influence in making easier decisions
Content creation holds huge value in the world of marketing, yet the most powerful tool for content creation is in the minds of the people you are looking to influence. The human brain is an incredibly powerful "search engine" and by feeding it with quality content - the more likely this content will be recalled when decisions need to be made.
Leaders, sales professionals and entrepreneurs are all in the business of influencing others and an often overlooked area of influence is our ability to support others in their decision making process. Taking the time to allow others to see themselves in situations that are the result of their action or inaction is a fabulous tool to encourage them to choose that very action.
There are really only three types of situations that you should look to have someone see themselves in that will assist them to do as you are asking:
- Moving towards something that will make them more comfortable
- Moving away from something that makes them uncomfortable
- Achieving something that makes their heart sing
Your tool for creating these images in the minds of others are your conversations and quite often it's the quality, and not the quantity of these conversations that has the greatest impact on your results.
Put simply - the difference between you winning and losing could be knowing Exactly What to Say, when to say it and how to make it count.
When you can reach for the right words, at the right time you are far more likely to achieve the right result.
Changing your words can very easily change your world.