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It's not enough to be busy. We're all busy. It's about being productive. We want to focus our attention on getting results. But as great as discipline is, it's not enough. 


HubSpot Video


What we have to do is move to level four devotion. Now I have a lot of people say, "Ty, but discipline! That's what we're after. Discipline is great, but devotion is better. Luciano Pavarotti, the great tenor, said something really interesting. He said, "Most people think I'm disciplined. I'm not," He said, "I'm devoted. And there's a huge difference."

You see, when you're devoted, you will push through any obstacle. When you're devoted, you're not interested. You're not doing what's convenient. You're committed when you're devoted to a cause. You start to get the attention of other people, they see it in you, and they flock to you. They migrate to you. These are the kind of people that you want to be around, people who have a purpose, who are devoted. They are focused on what it is that they're going to do.

Have you been around people like this? Devotion changes everything. I had a mentor who used to say that successful entrepreneurs compress more activity into tighter timeframes at critical junctures in their business life. Have you seen that? Have you seen people who have come in and built a business quickly who have created this huge storm of activity because of their level of commitment and devotion? People seem to be magnets like magnetic people are drawn to them?

If I can attribute my success to anything, it's learning on that Russian train and being devoted to what I wanted to do. That's what allowed my brother and me to go and build the business that we made. That's what allowed me to go and speak on stages all over the world. That's what has allowed me to write and create three best-selling books. Its devotion, its commitment, its focus.