As a futurist, I’m often asked what it takes to takes for a large, traditional organization to embrace AI or make digital transformation work.
If only the challenge was just technology! Disruptive technology changes the hardware of your business; to truly become a successful 21st organization you first have to accept that culture is your operating system.
Take Netflix as an example. I have often wondered how an old-school media mogul like Rupert Murdoch, John Malone, or Ted Turner might have run that business. What made the CEO of Netflix, Reed Hastings, so effective? How was he able to achieve such rapid global growth at Netflix while navigating difficult transitions, such as when the company switched from sending physical DVDs in the mail to embracing broadband streaming? Is Netflix successful because it runs on algorithms, or because it is run by algorithmic leaders?
I had an interesting insight into that question when I met Andy Harries, the CEO and co-founder of Left Bank Pictures. Harries is one of the world’s top drama creators, including Cold Feet, Prime Suspect, Wallander, Outlander, and The Queen, which saw Helen Mirren win, among other awards, an Oscar for Best Performance by an Actress in a Leading Role.
Hear my take on it in this video below.
The Algorithmic Leader Behind Netflix’s Insights
Harries wanted to pitch a TV show about the British royal family, based on themes explored in The Queen. He met with all the major US TV networks, who liked the idea but, after lots of consideration and debate, couldn’t commit to moving forward. Finally, Harries decided to meet with Reed Hastings and Netflix’s chief content officer, Ted Sarandos.Read More