Vinh Giang, Stacey Hanke and Diana Kander break-down some top tips to boost your engagement and communication skills.
Hear why Vinh thinks you need to focus on the delivery of your presentation WAY MORE than the content.
Stacey explains how to get people to really engage in meetings and really listen to what you have to say.
Diana's newest book Go Big or Go Home is all about how some of the biggest companies brought about their best sales pitches using engaging techniques. Read a passage below and one of her key steps:
Marketers have long been aware of the need to engage the customers’ emotions. That’s why they are so determined to present every product as an experience. It’s not a bottle of Herbal Essences shampoo anymore; it’s a naked sensuous romp through a rainforest. It’s not a tube of Preparation H; it’s the sweet cool relief of sitting on a cloud. It’s often ridiculous, but at least marketers understand the power of creating an experience. In-person business pitches lag far behind in this respect.
One of Diana’s steps to creating a more engaging pitch - Include 3D Objects:
The reality is, although all of us have different abilities (some may see better than others, or hear better, or write better), all of us learn and remember best visually.
Our brains remember pictures much better than they remember words. And it’s not just about memory. A joint study from the University of Minnesota and 3M demonstrated that “presentations using visual aids were found to be 43 percent more persuasive to get people to take action.”
The reason pictures trigger action is that visual memory shares the same part of the brain as what we use to process our emotions, the medial temporal lobe. And emotion, as we’ve shown, is the key to spurring action. Want to see the difference between two kinds of input and how they make you feel? Look at the below signs and really focus on your body’s reaction to both the amount of time it takes to process the information and whether it triggers a need to move your body to avoid the danger.
If you want your pitch to spur the prospect to take action, it must contain visual elements—and we don’t just mean PowerPoint images. Level up your presentation with three dimensional objects—items that make the moment real.