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culture of innovation

Why Your Business Needs More Change by Mike Rayburn

By Mike Rayburn | Nov 16, 2021 | Comments Off

Hall of fame speaker, Mike Rayburn asks, “How do you open up more possibilities, solutions and ideas for your clients and your customers?”

He explains that when we ask, “What If,” we open ourselves up to the world of possibilities. Your clients and customers are coming to you for newer and better ideas and they love it when you open up more possibilities for them.

WE MUST CREATE MORE CHANGE
We are reluctant to accept or create more change. But, Mike says that the only way we can manage change is to create more change. To create more success, we have to step out and be the one who defines the curve.

WE ARE GOLDMINES OF UNTAPPED POTENTIAL
“I believe that we are each capable of far more than we ever believed possible. I believe that regardless of our level of success, we are each a goldmine of unrealized potential.” 

OPPORTUNITIES ARE EVERYWHERE
“We are surrounded every moment of the day by opportunities to access that potential. You are now walking through life no longer looking for reasons you can’t. Your default is to be the one who looks for reasons you can.”

THE TIME TO START IS RIGHT NOW
“I believe the time to open yourself to more possibilities is right now – you will generate more success by starting with the question, ‘What If?”

 

Avoid Being Disrupted… Plot Your Own Demise by Mike Rayburn

By Mike Rayburn | Oct 04, 2021 | Comments Off

 

How would you complete this phrase?

“If it ain’t broke… __________?”

“Don’t fix it, right?  

Here’s the problem with that: Time Breaks Everything!

You all know the story and have seen the casualties to go with it… taxis totally missed Uber and lost millions in sales and market share.

The casualty list is exhaustive and here are a few…

  • Record companies didn’t see iTunes/Spotify
  • Kodak didn’t see digital
  • Typewriters didn’t see computers
  • Blockbuster didn’t see Netflix
  • Gillette didn’t see Dollar Shave Club

So, do you think that’s still going on? Well… duh.

How can you prevent your industry, organization, or even your personal career from being Ubered… disrupted… rendered completely irrelevant?

Plot your own demise.

As much as possible, I want you to metaphorically step outside of yourself, look at your business anew and ask, “What IF someone were going to “Uber” us? How could they do what we do in a considerably better, cheaper and/or easier way?

The Transportation Security Administration hires experts to randomly smuggle firearms, explosives and all manner of contraband through their security.

Why? They’re looking for vulnerabilities. And so should YOU! 

There are three areas to consider immediately:

  1. Technology. How could someone totally reinvent your business using an app, robots, artificial intelligence, software or crowd-sourcing?
  1. Customer Service. The common denominator with most of the above businesses is their downfall was preceded by poor customer service? How could someone do the same thing you do and by simply being considerably better to their customers take you business? Where have your customers accepted sub-par treatment?
  1. Quality. What have your employees or customers come to accept as a limitation which someone else could solve and take business away from you?

All the businesses mentioned above were so busy doing what made them successful that they failed to see the larger picture, the trends, the changes happening right in front of them.

A great example we see in progress right now is the way Tesla, like them or not, is revolutionizing the automobile industry…

  1. Technology - theirs is the most advanced in the industry.
  2. Customer service - they have reinvented the sales/buying process getting rid of the objectionable tenets of the dealership model.
  3. Quality - a standard internal combustion engine/vehicle has approximately 1000 moving parts; a Tesla has eight.

Mindset: This isn’t about vulnerability, it’s about opportunity. 

My point here is not merely a defensive play to guard against being rendered irrelevant so you can continue as before.  

My real point is that discovering your vulnerabilities reveals your opportunities… to lead, to improve, to grow and to better serve your customers.  

Every vulnerability is an opportunity… discover them before someone else does.

Plot your own demise!

 

Mike-Rayburn-Keynote-Speaker

One Simple Step to a Culture Of Innovation Mike Rayburn

By Mike Rayburn | Aug 23, 2021 | Comments Off

"Did you know, there are companies who actually pay their people for making mistakes and coming forth with them?"

Every one of my clients wants to grow their innovation, creativity, and performance.

They want their people to experiment; try things; create new products, processes, and services; implement radical problem solving; and to create change.

So, I get a unique view across a lot of different sectors at what works and what doesn’t.

The number one way organizations stifle any creative thought:

Punishing mistakes.

You want to KILL any hope of innovation and individual brilliance?

Punish mistakes.

Make people wrong for trying and coming up short.

And do not fool yourself.

Many, many organizations tell themselves they allow people to make mistakes and all the while have a covert, tacit punishment of mistakes.

Or, they have individual leaders who act out their own ego deficiencies by making others wrong for trying and failing.

This matters. This is toxic.

So, you need to find out.

And what’s the solution? How do you build a culture of innovation?

Give everyone in your organization…

the Freedom to Be Wrong.

The freedom to fail, fall short, to screw up.

Essentially, we’re talking about offering Grace, a culture where it’s safe to be vulnerable.

Brene Brown says vulnerability is the foundation of all creativity and innovation.
Now, before you get all shaky, we are not “skipping through the forest,” here.

It’s simply encouraging your people to try boldly, and offering a soft landing when people fail… which they will!

Did you know, there are companies who actually pay their people for making mistakes and coming forth with them

Radical? Sure. And what do they get for it?

A Culture of Innovation.

(Not to mention a fun place to work, eh?).

So, start to grow your culture of innovation by giving everyone...

The Freedom To Be Wrong.

 

Mike-Rayburn-Keynote-Speaker

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