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creativity

How To Keep OTHERS Up At Night by Mike Rayburn

By Mike Rayburn | Feb 21, 2022 | Comments Off

 

A Secretary of Defense for the US was once asked a very revealing question: 

“What keeps you up at night?”

That’s important to know, right? What are our weaknesses, what are the threats? 

His answer completely rocked me.

He said, “Nothing. I keep others up at night.” 

What a revolutionary mindset! 

In essence, the safest, most successful approach is to be the one to whom others react, rather than vice versa. 

For my business clients it made me think of the many different approaches and mindsets they each have toward change. Most tell me they are managing change, embracing change, or adapting to change, with entire trainings and programs centered around those. 

These are noble aspirations… if the best you hope to do is survive. 

If, instead you want to thrive, to grow, to profit, to lead, I am inviting you to elevate to a new mindset.

It’s time for you to stop managing change, and start to create change… to lead change. 

I want you to be the ones who define the curve, rather than follow it.

Imagine the transformation you could create if all the time, money and effort you spend teaching your teams how to react to change, you instead spend teaching them to proactively create change - to discover, create and act on new opportunities pre-emptively?

You’d be unstoppable. 

This is the essence of the “What IF Mindset.” 

Yes, sometimes the unexpected happens and we must respond by managing, embracing or adapting. Please recognize, though, these are all reactive postures and we want to move back to proactive change quickly. 

To do this I want you to leverage an interesting phenomenon: When you boldly create and lead change, your response to outside change naturally strengthens, evolves, and in many cases becomes unnecessary. 

In essence, the best defense is a good offense. 

How do we create change? By constantly asking “What if we could that? What if we didn’t do that?” By adopting the “What IF Mindset” for innovation, creativity, radical problem solving, you harness your team’s sense of purpose.

You are surrounded right now by opportunities that you’re missing. From billion-dollar innovations that change the world, to simple productivity changes which supercharge your bottom line.

Together, let’s discover and act on those opportunities by elevating your organizational mindset to one of creating and leading change.

 

Mike-Rayburn-Keynote-Speaker

Why Your Business Needs More Change by Mike Rayburn

By Mike Rayburn | Nov 16, 2021 | Comments Off

Hall of fame speaker, Mike Rayburn asks, “How do you open up more possibilities, solutions and ideas for your clients and your customers?”

He explains that when we ask, “What If,” we open ourselves up to the world of possibilities. Your clients and customers are coming to you for newer and better ideas and they love it when you open up more possibilities for them.

WE MUST CREATE MORE CHANGE
We are reluctant to accept or create more change. But, Mike says that the only way we can manage change is to create more change. To create more success, we have to step out and be the one who defines the curve.

WE ARE GOLDMINES OF UNTAPPED POTENTIAL
“I believe that we are each capable of far more than we ever believed possible. I believe that regardless of our level of success, we are each a goldmine of unrealized potential.” 

OPPORTUNITIES ARE EVERYWHERE
“We are surrounded every moment of the day by opportunities to access that potential. You are now walking through life no longer looking for reasons you can’t. Your default is to be the one who looks for reasons you can.”

THE TIME TO START IS RIGHT NOW
“I believe the time to open yourself to more possibilities is right now – you will generate more success by starting with the question, ‘What If?”

 

Avoid Being Disrupted… Plot Your Own Demise by Mike Rayburn

By Mike Rayburn | Oct 04, 2021 | Comments Off

 

How would you complete this phrase?

“If it ain’t broke… __________?”

“Don’t fix it, right?  

Here’s the problem with that: Time Breaks Everything!

You all know the story and have seen the casualties to go with it… taxis totally missed Uber and lost millions in sales and market share.

The casualty list is exhaustive and here are a few…

  • Record companies didn’t see iTunes/Spotify
  • Kodak didn’t see digital
  • Typewriters didn’t see computers
  • Blockbuster didn’t see Netflix
  • Gillette didn’t see Dollar Shave Club

So, do you think that’s still going on? Well… duh.

How can you prevent your industry, organization, or even your personal career from being Ubered… disrupted… rendered completely irrelevant?

Plot your own demise.

As much as possible, I want you to metaphorically step outside of yourself, look at your business anew and ask, “What IF someone were going to “Uber” us? How could they do what we do in a considerably better, cheaper and/or easier way?

The Transportation Security Administration hires experts to randomly smuggle firearms, explosives and all manner of contraband through their security.

Why? They’re looking for vulnerabilities. And so should YOU! 

There are three areas to consider immediately:

  1. Technology. How could someone totally reinvent your business using an app, robots, artificial intelligence, software or crowd-sourcing?
  1. Customer Service. The common denominator with most of the above businesses is their downfall was preceded by poor customer service? How could someone do the same thing you do and by simply being considerably better to their customers take you business? Where have your customers accepted sub-par treatment?
  1. Quality. What have your employees or customers come to accept as a limitation which someone else could solve and take business away from you?

All the businesses mentioned above were so busy doing what made them successful that they failed to see the larger picture, the trends, the changes happening right in front of them.

A great example we see in progress right now is the way Tesla, like them or not, is revolutionizing the automobile industry…

  1. Technology - theirs is the most advanced in the industry.
  2. Customer service - they have reinvented the sales/buying process getting rid of the objectionable tenets of the dealership model.
  3. Quality - a standard internal combustion engine/vehicle has approximately 1000 moving parts; a Tesla has eight.

Mindset: This isn’t about vulnerability, it’s about opportunity. 

My point here is not merely a defensive play to guard against being rendered irrelevant so you can continue as before.  

My real point is that discovering your vulnerabilities reveals your opportunities… to lead, to improve, to grow and to better serve your customers.  

Every vulnerability is an opportunity… discover them before someone else does.

Plot your own demise!

 

Mike-Rayburn-Keynote-Speaker

One Simple Step to a Culture Of Innovation Mike Rayburn

By Mike Rayburn | Aug 23, 2021 | Comments Off

"Did you know, there are companies who actually pay their people for making mistakes and coming forth with them?"

Every one of my clients wants to grow their innovation, creativity, and performance.

They want their people to experiment; try things; create new products, processes, and services; implement radical problem solving; and to create change.

So, I get a unique view across a lot of different sectors at what works and what doesn’t.

The number one way organizations stifle any creative thought:

Punishing mistakes.

You want to KILL any hope of innovation and individual brilliance?

Punish mistakes.

Make people wrong for trying and coming up short.

And do not fool yourself.

Many, many organizations tell themselves they allow people to make mistakes and all the while have a covert, tacit punishment of mistakes.

Or, they have individual leaders who act out their own ego deficiencies by making others wrong for trying and failing.

This matters. This is toxic.

So, you need to find out.

And what’s the solution? How do you build a culture of innovation?

Give everyone in your organization…

the Freedom to Be Wrong.

The freedom to fail, fall short, to screw up.

Essentially, we’re talking about offering Grace, a culture where it’s safe to be vulnerable.

Brene Brown says vulnerability is the foundation of all creativity and innovation.
Now, before you get all shaky, we are not “skipping through the forest,” here.

It’s simply encouraging your people to try boldly, and offering a soft landing when people fail… which they will!

Did you know, there are companies who actually pay their people for making mistakes and coming forth with them

Radical? Sure. And what do they get for it?

A Culture of Innovation.

(Not to mention a fun place to work, eh?).

So, start to grow your culture of innovation by giving everyone...

The Freedom To Be Wrong.

 

Mike-Rayburn-Keynote-Speaker

Vinh Giang - Communications Workshop

By cmiadmin | Feb 07, 2017 | Comments Off

 

https://www.youtube.com/watch?v=ER_ud__RTzo

Check out Vinh's Keynote Topics!

Ken Rutkowski on the future of media, hyperloops and life extension technology - Mike Walsh

By cmiadmin | Nov 07, 2016 | Comments Off

Ken Rutkowski is, hands down, one of the most connected people I’ve ever met. And not in that very East Coast, I know everyone, sort of way, But rather, in a friendly West Coast, I know just the person who can help you, manner. Many years ago I spoke at his weekly METal (Media, Entertainment and Technology Alpha Leaders) event which has become a key node in what Ken calls the ‘Creative Coast’, an emerging epicentre of innovation and disruption in Los Angeles. Ken Rutkowski founded ‘Business Rockstars’, which was the number one business radio talk show in America, heard on over 185 radio stations nationwide, reaching 3.5 Million daily listeners. Catching up in Las Vegas, we had a far ranging discussion about the power of podcasting, the future of radio, why Apple needs to become a content company, why LA is better than NYC, the merits of uploading your personality into the Cloud, why Ken has been using electroshock therapy to boost his IQ and whether or not the Chinese have figured out quantum encryption.

More from Mike!

Ron Tite on creativity, comedy and why everyone is an artist, or at least should be - Mike Walsh

By cmiadmin | Oct 24, 2016 | Comments Off

Ron Tite is a very funny guy - not to mention, a very creative one. Named one of the 'Top 10 Creative Canadians' by Marketing Magazine, he’s been an award-winning advertising writer and creative director for some of the world’s most respected brands, including Air France, Evian, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, and Volvo. Once a professional comedian, he now helps brands develop their content and storytelling strategy. Executive Producer & Host of the Canadian Comedy Award-winning show Monkey Toast, Ron is also a featured marketing expert on the new Mark Burnett-produced business reality show, Dream Funded. His latest book, ‘Everyone’s An Artist (Or At Least They Should Be)’ explores why the most successful executives and entrepreneurs have learned to think like artists. We caught up in Toronto to talk about the power of reinvention, counterintuitive thinking and how comedy teaches you to rebel and break the rules.

More from Mike Walsh!

Memory hacking, algorithmic cruelty and why AI systems are better with imperfection - Mike Walsh

By cmiadmin | Oct 11, 2016 | Comments Off

Memory has also fascinated me - from the stories of the memory palaces of famous classical orators and artists, to the vast armada of 21st century tools that allow us to capture, process and share moments in our lives. In London for a few days, I met up with Dr Julia Shaw, who is a senior lecturer and researcher in the Department of Law and Social Sciences at London South Bank University. Author of "The Memory Illusion”, and a frequent speaker at technology conferences including a tedX event at Burning Man this year - she is more curiously known as a ‘memory hacker’. Julia’s research focuses on false memories, and in 2015 she published a study with Stephen Porter in which she succeeded to get 70% of the participants to falsely remember a crime from their past. Over a cup of tea in the lobby of the Edition Hotel, she explained the art of manipulating memory, how the way we remember things is shaped by modern technology and algorithms, and why AI designers are so interested in the imperfect nature of human cognition.

More From Mike Walsh!

Behind the Scenes of Vinh's American Trip

By cmiadmin | Sep 29, 2016 | Comments Off

Get a behind the scenes look at Vinh's American speaking trip!

https://www.youtube.com/watch?v=FOYbIUFXCj8

More From Vinh Giang

Between Two Worlds Podcast with Chetan Dube - Mike Walsh

By cmiadmin | Aug 09, 2016 | Comments Off

Between Two Worlds Podcast with Chetan Dube - Mike Walsh

Chetan Dube is the cool math professor you always wished you had at college. Impeccably attired and capable of switching between anecdotes about a childhood spent in New Delhi, Paris and London with deep dive explanations of probabilistic vs deterministic neural networks - he is one of the most interesting personalities in the emerging world of AI and cognitive computing. After founding his company IPsoft, he developed Amelia, a “virtual service-desk employee”, that understands the semantics of language, and can solve business process queries just like a human being. Over coffee in his office in New York, we spoke about the impact of AI on the design of companies, and in particular, the rise of the cognitive enterprise, in which software platforms will be able to understand, learn and anticipate customer needs, even before they know them.

See More from Mike Walsh

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