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Win Business through The Power of Storytelling by Ty Bennett

By Ty Bennett | Apr 05, 2022 | Comments Off
Watch video for Ty Sander's keynote where he shares more on storytelling with 3 ways to bring the audience into the story.

"Decide what differentiates you? What do you want your client to know or believe about you?"

 

Last week I was in Kentucky speaking to Realtors for Berkshire Hathaway. I was sharing The Power of Storytelling and the first question they asked was how do you tell a story that differentiates you but comes across the right way?

In other words, how do you sell yourself without bragging?

This is a crucial story as an influencer for each of us to master - so let me give you the formula.

Step 1. Decide what differentiates you? What do you want your client to know or believe about you?
Examples - You have integrity. You possess unique market knowledge. etc…
Keep in mind that you can’t differentiate yourself by putting down the competition. Promote what you love instead of bashing what you hate.

Step 2. Determine where you learned or developed this quality or skill. Who taught it to you? Where did you learn this lesson? Or who/what is a great example of this?
Don’t be the hero of your own story. Determine where this quality came from and build the story around that person or experience - making them the hero.

Step 3. Apply that to yourself.
Use a simple line such as: "And as we work together you can count on me to operate with integrity because that is how my parents raised me. "

I was coaching a financial advisor named Walker. As he went through this formula he developed a story that sounded like this:

A few months into my first job out of college our employer took us to an extreme team building experience. It was amazing. We were divided into platoons (teams) and each platoon was led by a former Navy Seal. Our leader was a mountain of a man that looked the part of a Navy Seal. The first thing he said to us was this: "If we are going to win, we are going to win as a team. Which means everyone here needs to commit to this - You are going to do the right thing even when nobody is watching. You have to make decisions for the team and not just for yourself. If we can commit to this, there is no stopping us."
I share that with you because this concept resonated with me and it is a commitment I have tried to live by as I do business. So, as we work together I want you to know that you can count on me doing the right thing even when nobody is watching. I am in it so we both win.

This simple formula allows you to build a specific story that we can each use in the influence process. It will allow us to sell ourselves without bragging and win business through The Power of Storytelling.

 

Ty Bennett call to action

Change is Inevitable, Adaptability is Essential by Ty Bennett

By Ty Bennett | Jan 21, 2022 | Comments Off

The new normal seems to be a never-ending, changing target and so we have to learn to be flexible.”

There has never been a point in time where adaptability - the ability to deal with change - has been more essential.

The new normal seems to be a never-ending, changing target and so we have to learn to be flexible.

But why is change so hard?

One word - fear.

Change triggers a fear of loss. Giving up what we know, what we enjoy and what is comfortable.

What happens in our mind when we face the unknown is we ask, what if? And our mind tends to answer with a worst-case scenario response.

Our minds are actually trying to protect us and so it helps us to see what we need to avoid but it creates a fear that isn’t necessarily real and, more importantly, it is debilitating.

The problem with fear is it stops us from taking action and effective change requires action.

So, when we play the What If Game in our mind, we have to consciously and strategically answer with a positive response.
We need to see that change leads to growth, new and better results. And use that vision to take action toward creating that reality.

Managing fear is a very real thing for each of us and our teams.
To navigate the constantly changing landscape, we need to be action oriented and understand how to push past fear.

Adaptability is an essential skill in today’s world and it operates much like a muscle. It grows with use.

Managing fear is the first step. Then with consistent action, we grow our adaptability muscle.

 

Ty Bennett call to action

The Commitment Scale by Ty Bennett

By Ty Bennett | Sep 21, 2021 | Comments Off


The key to growth, high performance and real impact is commitment.


As a young entrepreneur I had a mentor who used to tell me, “If you treat your business casually, you will become a casualty of your business.”

This advice has stuck with me for nearly 20 years and with time I have found it to be applicable in many areas beyond business.

If you treat your health casually, you will become a casualty.

If you treat your personal and professional growth casually, you will become a casualty.

If you treat your marriage casually, you will become a casualty.

If you treat parenting casually, then your kids will become a casualty.

The key to growth, high performance and real impact is commitment.

True commitment opens doors, gains followers and extends positive influence.

The Commitment Scale asks us to assess where we are living.
At a level of distraction? Constantly being pulled away by every distraction.

At a level of decision? Making a decision plants your flag. It cuts off other options and gives you direction.

At a level of discipline? Where we follow through and choose consistency.

At a level of devotion? Where you are driven by purpose. Where you don’t treat things casually, you are fully committed.

It is devotion that builds brands, loyal followers, committed teams and leaves a legacy.

Don’t be casual.

 

Ty Bennett call to action

How to Determine the Current Status of your Employees by Clint Pulver

By Clint Pulver | Jun 16, 2021 | Comments Off

The 3 Questions You Need to Ask Your Employees Right Now

So here’s kind of a sad story? One day a talented employee gets hired at a business, and she’s full of excitement about the future. But over the weeks and months that promise doesn’t pan out, and she starts to feel stuckFinally, she’s had enough—she hands in her notice. And on her last day, her manager invites her into his office, sits her down, and asks her a question that comes way too late. He asks her, What could we have done to keep you here?”

Tragic, right? I see it all the time, and it breaks my heart! The absolute worst moment you could ask an employee what they want in their life is at an exit interview. It’s like a hospital keeping its heart monitor in the morgue. The best companies we’ve worked with are checking their employee’s vitals all the time, before they get tired of their job. And they don’t just do it with stuffy performance reviews that are more about what the company wants than what the employee wants. They do it with a status interview. This is one of the best practices I’ve seen for consistently maintaining an accurate measure of how your employee is feeling and what they need to perform at their best. And it has three specific elements that might seem in conflict but aren’t: it’s informal, it’s in-the-moment, and it’s comprehensively planned and targeted.

The Status Interview

  • Informal
  • In-the-moment
  • Planned and targeted

Done well, a status interview is not about the company; it’s about the employee: the focus is on being an advocate, and asking what they need and what you can do for them. You need to get the information that will help you plan a route forward, and we’ve found that the most effective way to do that is with three very specific questions: “What can we do to keep you here?”“What’s getting in the way of you reaching your maximum success?”; and “How can I help you get where you want to go?”

The Status Interview Questions

1. “What can we do to keep you here?”

2. “What’s getting in the way of you reaching your maximum success?”

3. “How can I help you get where you want to go?” 

Each one of these questions achieves a different goal, and has to be approached in a specific way. Let’s take the first one: “What can we do to keep you here.”

This is how you acknowledge your employee’s value: that you appreciate what they bring every day. Set them at ease by pairing this question with some vocal praise, like, “Hey, you’re really important to this company, and I want to make sure that you’ve got what you need to be successful. What can we do to keep you here?

1. “What can we do to keep you here?”

  • Inspires loyalty and trust and value
  • Pair with vocal praise 

Asking this question before there’s a problem inspires loyalty and shows them they matter—and adding in that praise lets them know right away that this isn’t a conversation about a problem.

Then that next question shows your employee that you’re invested in boosting their skills and getting them to their goals: “What’s getting in the way of your maximum success?” Here’s what you’re really asking: What skills do you want to learn? How’s your schedule working out? Is anything going on with your health or your family that might be causing you stress? And, most importantly, what can I do as your manager to connect you with resources and get you past those obstacles?

2. “What’s getting in the way of you reaching your maximum success?”

  • Shows support for an employee’s goals
  • Pair with offers of help, training, or resources 
  • Then, you cap it off with the kicker: “How can I help you get where you want to go.”

 As a leader and a mentor, your job is to connect your people to their dreams, even if those dreams have nothing to do with their work. Asking an employee how you can help them get anywhere they want to go in life demonstrates to them that you are their advocateShowing support for an employee’s personal projects actively taps into their excitement. It will re-engage that person, so they can bring that energy and incorporate it into their work. And the beauty of knowing what your employee wants is that you can play to those strengths, and find opportunities within the company to that will move them further toward those dreams.

 3. “How can I help you get where you want to go?”

  • Demonstrates advocacy
  • Pair with help in finding opportunity

But there’s one more critical element to the status interview that you cannot forget—and that’s a relationship that can bear the weight of truth. Your employees need to know that they can tell you what they’re really feeling without risking any anger or retribution from you. You can’t create that kind of strength and confidence just in that moment—you build it over time, through all those little daily deposits of trust that you’re making with your people. It’s true that some employees will never tell you the complete truth, but even then, I promise you that it will have so much meaning that you at least asked, and that you asked authentically and with open intentions. Just remember that this is not your moment to criticize or bring up performance issues. This is support—a check-up, a heart monitor. You’re looking to create that healthy stability, and you’re taking action if you spot any sign that things aren’t great.

So today I want you to look at your schedule for the month ahead, and slot in time for a status interview with every one of your employees. Ask those three questions, pair them with praise, and figure out how you can support their dreams now, even if it seems like everything’s fine. Because an employee’s last day on the job is absolutely the wrong time to find out what could have done to keep them in your company.

 

Clint-Pulver-Undercover-Millenial-Speaker

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