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CMI Blog

the latest from cmi speaker managment

Posts by Julie Escobar

Here’s to the AHA Moments and Crushing it as an Events Coordinator

By Julie Escobar | Jul 25, 2018 | Comments Off

In Step with Event Guru Ashley Goodman

In a world where high-impact speakers and world-savvy thought leaders wow crowds and create shifts for audiences around the globe, it’s the smart organization that realizes the BIG impact that every member of their team can have on their bottom line business and the relationships with their customer base. Such is the case with the tight-knit crew at cmi. Every person in the company plays a critical role in not just cmi’s success – but in ensuring that all the pieces are in place for those thought leaders and speakers to work their magic for thousands of audience members.

This month, I caught up with Ashley Goodman – for a fun, insightful look at her role in the organization. Enjoy!

Q:  Hey Ashley - great to meet you! Can you tell our readers a little about yourself?  

A:  I am a born and raised Calgarian, who after spending much of my early career dabbling in industrial and technical sales, I then came to cmi and found a real passion in the meetings & events industry. I really enjoy what I do! When not in the office, I love to spend time out adventuring and exploring with my daughter and husband. 

Q:  Your title is Events Coordinator Guru -- I love that. It's got some sizzle to it!  Can you tell us what your position entails? Are you the connective link between meeting professionals and the speakers they want to hire? Give us the scoop! 

A:  Oh my, what doesn’t it entail?! You’ve got the right idea though - once a client has booked a speaker, the Events Guru steps in to coordinate all the details leading up to the event, essentially making sure all the pieces fit! Much of my day is spent gathering logistics, organizing meetings, reviewing details and putting it all together so that our speakers get to the right place, at the right time. 

Q:  What surprises you most about what you do? 

A:  Definitely that no two days are ever the same! In our office, there is always something happening, which means that the days are unique and different. In preparing for upcoming events, we field a lot of fun and interesting inquiries and are often faced with time-sensitive challenges. We need to be on the ball, thinking creatively, and working together.

Q:  Well, you all are certainly good at that! Your team works with some powerhouse speakers. What do you love about working with these pros, and do you get the chance to tap into some of those masterminds? 

A: We do! And I feel very fortunate to work alongside such extraordinary people. I love the enthusiasm and energy that is created by their passion to make the world a better place. Our team does get the opportunity to tap in, whether it is attending our yearly summit and putting into practice our speakers’ ideas, strategies, and philosophies. We discuss them often – and find ourselves having many ‘Aha’ moments in our weekly meetings from reading their books or listening to their videos. We also know that if we have questions or want to know more, they are a phone call or email away. It is very cool! 

Q:  You recently attended one of the most prestigious events in the industry – MDRT, with Jason Hewlett, what did you think? 

A: I did - and what an event to take in! It was really exciting to be able to see such a great lineup of speakers and to be a part of the energy that was generated in a room of 15,000 people. It was extra special to see Jason Hewlett live, showcasing his signature moves and teaching us the importance of keeping our promises and being present.

Q:  What did YOU take from the event, and do you think it changes your perspective at all in how you approach coordinating events?

A: I was in awe of the amount of work that goes into putting together an event like this.  As an attendee, hearing from the speakers in the room gave me lots to think about and reminded me that as an events coordinator, the little details are uber important, as is remaining flexible to change. 

Q:  Very insightful! What's one thing you'd like the world to know about you and why?

A: When meeting people for the first time, I’m often quiet, though I’m not shy. I just like to listen, observe, and take it all in! I also love those moments where you get the chance to connect with people through a smile or laugh. 

Q: You've got a great team -- and you all work towards some great causes. Do you have any personal causes or charities that you are passionate about? 

A: Definitely! I have always been interested in animal and wildlife conservation. Each year, my family adopts an owl at a nearby wildlife rehabilitation center. On a recent vacation, we stopped at a grizzly bear refuge and wolf rescue center to learn more about how we can help protect the animals and their environment. 

Q:  Finally, any sage advice from an events guru for speakers out there? 

A: So much of what you do and say can have a positive influence on people’s lives and encourage them to make changes, even the smallest tweak and that is really a powerful thing! You can never underestimate the impact that you have on audiences. 

Thanks, Ashley! You’re awesome!

Want to learn more about the team at cmi? Check out their team page here or give them a call at 1-877-307-7403.

Meet cmi’s Digital Marketing Director and First Queen of Fun

By Julie Escobar | Jun 15, 2018 | Comments Off

In Step With Dori Weisenberger

If you’ve spent even ten minutes with the team members at cmi, you’ll get two things right away: they are driven, smart professionals – and they like to have fun. That’s an amazing combination for any organization. For one that expertly accelerates the business growth for an elite group of speakers and their clients, I’d say it’s a big differentiator.

I recently caught up with the team’s Digital Marketing Super Creator (love their titles) Dori Weisenberger, for a quick interview on her role within the company. Here’s the inside scoop!

Q: Dori, can you first tell the readers a little about yourself and what you do for the organization?

A: Well for cmi, I do all our digital marketing. So that means video editing, weekly email blasts, image editing, social media, and website upkeep. I also periodically help with data entry and event assistance. I came to cmi from the arts world. I worked at a local museum and arts education facility.

Q: That’s awesome! As a team, you all recently decided to crown a Queen of Fun each month to choose an activity that would bring you all together...can you tell me how that decision came about?

A: It was something Karen wanted to do--inject a little more fun into our cmi life. We discussed and decided to do a fun, team-building activity on the last Friday of every month. It can be pretty informal, such as going for a walk, or something like yoga in the park. I volunteered to go first so we could see how it went. So far so good!

Q: You were the kick-off Queen! Tell us about the activity you chose!

A: I chose plogging, which is a combo of jogging and the Swedish phrase 'plocka upp,' meaning picking up garbage. It sounded like a fun trend--good for the environment and good for you! We didn't jog (I'm a terrible runner) but we did walk around for an hour picking up two big garbage bags full of trash.

Q: How cool is that? I have never even heard of it – but I love it! The environment is really important to you and to your CEO, Karen Harris - can you give us a little backstory?

A: Yes, like Karen, I grew up on a farm with two earth-loving parents who taught my siblings and I to always recycle and never litter. With climate-change trends happening everywhere in the world, we're really lucky to live in a place like Calgary that is a little more stable and seems to be sheltered from the worst of it. But we like the 'big picture' at cmi and thinking about the rest of the planet, so I'm trying to be as green as I possibly can be. Next up is figuring out a route to ride my bike to work, just like Karen!

Q: The world needs more people that are environmentally conscious! Good for you – and your team. What's one thing about yourself that people might not know?

A: I grew up playing the piano and taught beginner piano also. Music is a real passion of mine.

Q: What do you love best about what you do for cmi?

A: I really love when I create something, such as a new video clip or email blast, that sees results. That could mean it gets lots of engagement on social media, or it generated a new hold for one of our speakers. I really like being helpful to the other ladies in the office and our speakers.

You’re an integral part of the team Dori, I know. With such an incredible team dynamic, a passion for service, and a real sense of fun and comradery – it’s no wonder you all accomplish so much and connect so well with your clients. Great work!

Ready to learn more about the awesome team at cmi and what they can do for you? Click here or give them a call at 1-877-307-7403.