Bestselling author and co-founder of UnMarketing, Scott brings a raw and refreshingly honest perspective to business, disruption, and the way brands connect with people.
UnMarketing: Winning Trust, Authenticity, and Customer Loytaly in the AI Era
The traditional playbook of marketing and brand engagement has turned stale, repetitive, and ineffective. As generative AI transforms how customers discover and choose businesses, leaders face a critical choice: double down on automated noise or build authentic, human-centered trust. In this highly energetic, delightfully irreverent, and practical presentation, Scott cuts through the hype to reveal what actually drives buying decisions today. While technology has evolved rapidly, the fundamental drivers of business success—trust, integrity, consistency, and genuine human connection—remain completely unchanged. Scott provides nontechnical leaders, marketers, and executive teams with perspective-shifting stories and actionable frameworks to navigate AI disruption, manage customer sentiment, and maintain brand authority when automation saturates the market.
Audience Takeaways
- Human-AI Collaboration without Losing Authenticity: How to leverage AI and automation to streamline workflows while ensuring your brand voice, integrity, and core values remain front and center.
- Building a Brand Community That Lasts: Methods to cultivate repeat, loyal customers who act as brand advocates—before they even enter your sales funnel.
- Managing Digital Feedback & Trust: How to respond to public feedback, reviews, and modern customer expectations in a fast-moving online landscape.
- Cut Through the Disruption Noise: A clear roadmap for separating short-term shiny objects from permanent shifts in customer behavior.
UnLeadership: Leading Authentically in the Age of Disruption
Disruption is no longer just gradual change—it is change without time to resist it. As generative AI, digital automation, and rapid market shifts rewrite the rules of modern business, leaders face unprecedented pressure to guide teams through uncertainty without losing trust, morale, or human connection.
In this high-energy, candid, and pragmatic keynote, redefines what true leadership looks like when traditional playbooks fail. Drawing from real-world scenarios and sharp business insights, Scott exposes the crucial gap between how leadership is envisioned at the top and how culture is actually felt on the front line. Leaders will walk away with actionable frameworks to foster psychological safety, embrace modern innovation, harness actual intelligence over artificial shortcuts, and show up when it matters most.
Audience Takeaways
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Navigating Disruption & AI Uncertainty: Understand how to lead through "change without time to resist it" by balancing technological adoption with pragmatic, human-centred trust and transparency.
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Self-Awareness & Front-Line Culture: Recognize that culture is driven top-down but felt bottom-up. Gain practical strategies to understand "what it's like to work for you" and why a self-aware leader directly impacts the bottom line.
- Innovation Has No Age: Bridge generational gaps by empowering younger team members to speak up, challenge assumptions, and contribute fresh ideas.
- Actual Intelligence over Artificial Shortcuts: Why leaning on authentic human relationships and true emotional intelligence builds unbreakable team alignment and client loyalty.
TO BE CHANGED
Clint's keynote is expanded to include a Drumline where participants get hands-on with drumsticks and buckets - they will experience the simple and effective "how-to's" for creating the mentorship connection. Attendees leave this presentation with:
- An understanding of the four aspects of true mentorship
- Implementation strategies of how to create cultural change
