Read instead of watch:
Here's some of the principles that we typically talk about regarding on-camera excellence and building your on-camera persona. I feel like there's a version of us that we have to think about when we're on screen, and how that version comes across.
You know, one of the things we've all heard is “You’ve got to love the lens”! You’ve got to look right into the lens of the camera, and it’s just so unnatural. It's counterintuitive because we want to watch people and so you find you watch their little pictures on screen and see what they're doing and what their body language looks like. That's what we've been told in all our training classes for so long.
“You’ve got to watch people” but it's not accurate. If you want them to feel like you care about them, like they really matters to you, you have to ignore their picture completely. Just pour yourself into that camera lens and let them watch your picture.