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New Practices CMOs Can Put into Play Today

By cmiadmin | Feb 25, 2015 | Comments Off

Mike Walsh knows that being a Chief Marketing Officer is challenging, and you desperately need a new game plan to adapt and thrive in the ever-changing world of marketing. Mike's free ebook The 21st Century CMO Playbook provides a "rough sketch of a new kind of marketer. One who, aside from their data fluency, combines a fervent customer obsession with a tactical ability to orchestrate the complexity at the heart of tomorrow's enterprise."

Mike's outline of the new marketer is firmly rooted in real case studies from Mike's research as a leading futurist. It will enable you to predict what the next marketing trends are and get ahead of your competitors. You'll find practical advice on:

  • Thinking like a media company
  • Buying programmatically
  • Communicating effectively with data

...and much more. Now is the time to re-invent your marketing. Don't let technology or your competitors outpace you. The 21st Century CMO Playbook is a great tool to get you thinking about how you can transform your marketing strategy. Download the ebook for free here.

Ty Bennett’s Presentation Tips from Shark Tank

By cmiadmin | Dec 22, 2014 | Comments Off

Ty Bennet’s recent blog post uses a light-hearted example to explain some serious sales concepts. Ty suggested in his corresponding video “I believe that your ability to communicate will make you or break you.” His video (and blog post) break down some core communication concepts that we can learn from the entrepreneurs on Shark Tank.

The Shark Tank TV show follows entrepreneurs as they try to pitch their business/product ideas to millionaire and billionaire investors. Ty has experienced that same pressure as he and his brother built a successful business that now does over $20 million in annual revenue.

The Five Presentation Tips from Shark Tank that Ty outlines are:

 

  1. Personalize Your Presentation
  2. People Buy You
  3. Know Your Numbers
  4. Samples Sell
  5. Tell a Good Story

1. Ty admits that personalizing your presentation sounds like basic advice, but he mentions it because it’s often neglected. People expect personalization in today’s society, and a canned presentation won’t cut it. Ty suggests looking at the Mackay 66 questionnaire to jumpstart your research on your prospects. He also suggests seven simple ways to personalize your presentation, including changing the title of your presentation to fit your audience, vividly describing your audience’s problem so they know you understand, and using the audience name or logo on your slides.

2. The second tip is to remember that presenters, teachers, and leaders really do color their message. Ty writes, “On Shark Tank you will often hear the sharks say, ‘I love you and I would love to do business with you…’ What are they saying? They are saying that they have bought into the entrepreneur, which is the most important part of the pitch.” Ask yourself the questions that Ty gives:

  • Do people like me?
  • Do I connect well with others?
  • Do people find me arrogant?
  • Do people trust me?
  • Do people sense that I only care about myself or do I show genuine care?
  • Do others see the value I can provide?
  • Am I someone people want to partner with?

3. Ty also advises you to Know Your Numbers. You can deliver the perfect spiel, but it will fall apart if you can’t answer questions about pertinent facts and figures. Consider what questions your audience will have, then record their questions or objections and your answers after several presentations. Finally, record your presentations, study them, and then practice answering questions that you didn’t handle well.

4. The entrepreneurs on Shark Tank often win investors by giving them samples. Let your audience experience the product first hand!

5. Finally, tell a good story. It will make you (and your products) relatable, emotional, and multidimensional. Being relatable means you’ll connect with your audience, engaging your audience’s emotions will drive them to act, and being multidimensional will cause you and your products to stand out. Ty has a wealth of storytelling advice in his book The Power of Storytelling.

Robyn and Project Athena in the Huffington Post

By cmiadmin | Dec 18, 2014 | Comments Off

As Founder of non-profit Project Athena, Robyn Benincasa inspires hope, perseverance and pushing participants beyond their expectations. A recent story in the Huffington Post shares some of the impact Project Athena has on survivors of major medical setbacks. 
Project Athena enables women to participate in life-changing endurance trip. It gives women a goal and helps them to achieve their adventurous dream as part of their recovery. Robyn began the organization after discovering that she had stage-four osteoarthritis in both hips. The influence of her friend Louise Cooper, who survived breast cancer, inspired her to reach for goals - no matter how small - and help others do the same. 
Here's how Robyn explains the significance of the journeys:

"When you take that next step that you didn’t think you could take, and then it’s one hundred steps you didn’t think you could take, and when you’re so far over that line of what you ever understood you were capable of, all of a sudden you realize, ‘I can do anything.’"

Robyn's leadership skills empower both "Athenas" and her keynote audiences. She empowers both groups to shatter the norm, see challenges versus roadblocks, and inspire their teammates to see a future full of possibilities.

Lior Arussy Shares Holiday Productivity Wisdom With Inc.

By cmiadmin | Nov 23, 2014 | Comments Off

In a recent Inc. article, Lior Arussy weighed in on team productivity during the holidays. Lior is a recognized expert on customer experience management. His firm Strativity has helped businesses like Mercedes-Benz and FedEx transform their customer experience management.

In the article, titled "7 Ways to Maintain Your Team's Productivity This Holiday Season ", Lior gives advice about breaking down goals. He suggested that regularly meetings can help employees stay focused on goals and reduce holiday stress in the office. In the article, Lior said to "establish rituals, like a weekly team meeting focusing on goals and positive reinforcement, or a quick daily rundown to serve as a real-time reminder that what your employees are doing is making an impact."

Read Inc.'s article for some other tips from experts, including "Coordinate calendars," "Don't stress about hours," and "Be flexible, but beware working from home." The holidays are a hectic time. But these ideas can help you reduce the stress, stay productive, and focus on the joy of the season!

Mike Walsh Gives His Audience an “Advantage”

By cmiadmin | Nov 17, 2014 | Comments Off

At Advantage 2014, Mike Walsh taught his audience of 1,400 about the key components for building a high-growth business. Advantage 2014 is the annual conference for Intacct, a cloud financial management company. Mike is no stranger to the industry. As the Founder and CEO of the consumer innovation research lab Tomorrow, he's extensively studied the anthropological implications of the cloud and how it should challenge the way people think about their organizational design.

Mike's general session keynote "Designing Your Business for the 21st Century" was a well-rounded plan for business transformation. His high-energy presentation covered major emerging technologies, fast-growth markets, and disruptive shifts in consumer behaviors. He explained how to practically apply these changes so that both employees and their companies can benefit from these dramatic shifts in technology. Mike truly did enable his audience members to leave the session with the "Advantage" of knowing how to leverage these exciting changes!

Strativity’s Journey Mapping Referenced in Forrester Report

By cmiadmin | Oct 29, 2014 | Comments Off

A new independent report mentions Strativity's expert journey mapping process. Strativity Group is a global customer experience transformation firm led by Lior Arussy, who also speaks on the keynote circuit about customer experience. PRWeb published an article about Strativity Group being listed in the October 2014 Forrester Research, Inc. report, The Seven Steps Of Highly Effective Journey Mapping.

The PRWeb article says, "The report states: 'Strativity Group leverages its proprietary Experience 360(r) methodology to measure and analyze the experience from both customer and employee perspectives to identify gaps between employee perceptions and client needs and create a more customer-centric culture.''

Strativity finds discrepancies in perception by collecting insights from customers and employees in four areas: capabilities, knowledge, willingness, and attitude. Strativity conducts deep immersion sessions to find the information. The PRWeb article reports that the insights gained are then "shared through cross-functional workshops and through organization-wide distribution of the final Customer Experience journey map."

Strativity has been a leading force in global customer experience for over twelve years. The firm has conducted over 150 customer experience transformation projects with its holistic, integrated approach. Clients include FedEx, Royal Mail, Mercedes-Benz, Capital One, Sage, and more. An estimated 220 million customers have been affected by Strativity's customer experience transformation projects, and many more customers will also benefit from future projects.

Tim Sanders’ Talk on Leading the Workforce of the Future

By cmiadmin | Sep 17, 2014 | Comments Off

This morning Tim Sanders spoke to a group of movers and shakers at the Frost & Sullivan Institute GIL 2014 event. The Frost & Sullivan Institute (FSI) is a non-profit dedicated to leveraging innovation to address global challenges. FSI's annual event is a gathering of a global community of growth, innovation, and leadership.

Tim Sanders gave a keynote called "Talent Disrupted: How To Lead the Workforce of the Future." He outlined how the talent landscape at companies has changed significantly in the last 10 years. Demographics, technology and globalism have all contributed to the disruption. Tim presented some eye-opening data, such as that talent investments yield 200% more ROI than investments in data and technology. He then gave practical ideas for leadership looking to positively influence their companies' talent value proposition. The insights he shared included key motivators of GenY talent, mentorship frameworks, and meetings policies to drive productivity.

Here are just a couple take-aways from Tim's keynote that were tweeted:

"@sanderssays - "Find and market your social purpose." Thought provoking concepts being tossed around in this morning's #GILSV keynote." –Frost & Sullivan ‏@Frost_Sullivan

"@SandersSays: We are all responsible for talent management... To be a leader, be a recruiter and ultimate retainer. #GILSV" –Tiffany Tuell ‏@TiffanyTuell

It's going to take more than just innovation for companies to survive. As Tim explained, it's going to take dedication and vision from the next generation.

Recording from Dark Horse Hits #2 on Billboard Charts

By cmiadmin | Jul 08, 2014 | Comments Off

Robin Crow provided us with the scoop on the latest happenings at his recording studio Dark Horse. The metal band Mastodon tracked, overdubbed, and mixed their most recent album at Dark Horse during the past month. Their latest album Once More 'Round The Sun is at #12 on the Billboard Charts. In just a few days, RED begins tracking for their upcoming album. They'll be at Dark Horse on and off for the rest of the summer working on the project. RED has a massive following and always lands in the top 10 on the Billboard Charts.

Last week the Jersey Boys movie soundtrack, which was recorded at Dark Horse, hit #2 on the Billboard Charts. Bob Gaudio was at Dark Horse recently putting the final touches on the music soundtrack before it hit theaters on June 20.

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