Time Breaks Everything… The Case for Intentional Reinvention. (Pt 1)
Why did they computerize my stove?
Seriously, was that “Lite-Hi-Med-Lo-Off” thing not working?
I’ve said it hundreds of times, “If it ain’t broke, don’t fix it!”
Well, hold on… as much as I’ve said that, it turns out there is a fatal – yes FATAL – flaw in that mindset:
Time breaks everything.
We assume that if we keep doing what is successful it will keep being successful.
That is no longer true, if it ever was. (It wasn’t, it just used to take longer).
Everything around us is changing, including the pace of change itself, which is increasing exponentially.
That includes the environment surrounding you and everything you’re doing.
Therefore, when you perform the same service or make the same product in the same way, just by staying the same you’re falling behind; the world is passing you by rendering your offering broken or obsolete, even though you’re doing what’s working.