FUTURETAINMENT-Yesterday The World Changed-Now It's Your Turn

A perfect complement to Mike's keynote and workshop presentations, FUTURETAINMENT provides a succinct overview of the digital revolution. About a world transformed by consumer connectedness, with a unique focus on the dynamic markets of Japan, China and Korea, it tells the story of disruptive consumer innovation at the cutting edge of social media. The big idea at the heart of the book is that we have moved from an era of broadcast networks to audience networks. Twitter, Facebook and platforms like QQ in China are more than mere social pastimes. They have become the new distribution network for how media content is discovered, shared and popularized. Art directed by the award-winning Vince Frost and Quan Payne, FUTURETAINMENT is a visual feast, presenting its 23 unique insights with original photography, innovative graphs and data visualizations. It recently won the Art Director’s Club award in New York for design making it a radical rethink of the traditional business book.

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