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Brett King
Best Selling Author of BANK 2.0
Books by Brett King
BANK 2.0 is a fascinating and hard-hitting read that exposes the flaws in the retail banking system due to dramatic shifts that have taken place in consumer behavior. King stimulates, entertains and challenges his readers to rethink long held traditions that are challenged by this rapidly changing behavior.
Branch Today, Gone Tomorrow
In the wake of the global financial crisis, retail bankers face another equally challenging shift to their business in the near term – the demise of the branch. In the UK, one bank branch has closed everyday since 1990. In the US, transaction volume in-branch will be down almost 60% between the period 2006-2015. In developed economies, consumer visits to bank branches have been down 80-90%. Yet today most banks spend more than 80% of their channels budget on branch real estate, staffing and support. In a world where the fastest growing interactions with banks are through Internet, mobile phones and social media, what does the bank of 2015 look like? How will we support a 50% reduction in number of branches in the next few years? Where will all the tellers go, and what happens to all that real estate? Branch Today, Gone Tomorrow is a detailed, multi-faceted business case for the reprioritization of branch banking in the channel mix. It explores economics, behavioural shifts, trust issues facing banks, new retail distribution models and drivers challenging the branch-centric models of yesteryear. Branch Today is not about getting rid of every bank branch you have. It’s about understanding how banking changes when branches are no longer at the centre of acquisition, service and channel strategy. About the author Brett King is the author of the bestselling book Bank 2.0, founder of the world’s first mobile direct bank Movenbank. He advises the world’s biggest banks on innovation, customer experience and distribution strategy.
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BANK 2.0-How customer behavior and technology will change the future of financial services
BANK 2.0 exposes the massive flaws in the retail banking system due to dramatic shifts that have taken place in customer behavior and the complete failure of banks to recognize and respond to those shifts. The key message is that the banking system is broken, not because of regulation, but because banks just don’t understand or care about their customers anymore. “Institutions who hold on to the belief that physical branches remain at the core of what the brand does, will not adapt easily to the customer of tomorrow who rarely visits a branch, or the customer who sees no need for an over-the-counter transaction with cash or checks. Those who still classify the Internet, ATM and Mobile phones as ‘alternative' channels will be playing catch up for the next decade, while intermediaries will increasingly capture niche service opportunities,” writes King in the preface to BANK 2.0. As a writer, King stimulates, entertains and challenges his readers to rethink long held traditions that are challenged by rapidly changing customer behavior. “Finally, a perspective on technology that works from the consumer to the bank. Bank 2.0 is a must read for anyone who wants to understand where financial services are headed, why and the critical choices banks must make. No book can provide a roadmap for every institution, but Bank 2.0 certainly shows where true north lies.” Phil Strause, Retired International Practice Director, Financial Institutions, Deloitte Consulting
Interested in multiple copies? Contact us for bulk discounts!